How to Build a Personal Brand

Creating a personal brand is an extremely important aspect of the job search. Especially in a competitive job market, a personal brand can go a long way in helping a particular candidate stand out from the crowd. Personal brands combine who a candidate is as a professional, meaning relevant experiences, skills, and academic work, with what unique attributes the individual offers the company. Here are some tips and techniques that can be used to help develop a unique brand that will speak to employers.

Develop an Online Presence

Do your best to build a professional profile on a variety of platforms. Create a LinkedIn profile and develop it completely. Seek recommendations from people you have worked with or studied with. Fill out all the relevant sections and thoroughly describe your job experiences. Use the summary section to tell your audience where you would like to go professionally and what skills you have to get yourself there.

Do not just network with people you already know well. Rather, reach out to people you would like to get to know and write personalized invitations to get the conversation started. You never know who you might meet. LinkedIn has outstanding Google page rank, meaning that if an employer searches for you, it is highly probable that this will be the first result they see.

Twitter is another fantastic platform to get your name known in the industry. Keep at least one Twitter account strictly for business purposes. Make sure any informal accounts are as hidden as possible. In the digital age, employers are increasingly Googling job candidates and discounting them based on an unprofessional web presence. Use your professional business account to interact with others in your preferred line of work, sharing stories, tips, and news. It is another way to present yourself as an authority and as a value mind.

Along the same lines, consider creating a personal website. This will be an opportunity to showcase your skills and portfolio. Creating SEO rich content will help attract the attention of people in the field you are writing about, which can help start more conversations with potential employers. Adding a blog will help create the air of authority in your field and will help to articulate what you uniquely bring to any company you work for.

Develop your experience

Experience applies not only to jobs or internships, but also to travel opportunities, study abroad opportunities, skills such as foreign languages or computer skills, and anything else that helps make you unique for any job. Find ways to make yourself stand out from the pack. Even if you want to work as an engineer, speaking another language well can be extremely beneficial to a company, even if it is not on the job description. If you are going to work in politics, knowing how to program computers, develop websites, or write code can be valuable. Many of these skills can be largely self - taught as well, so if you are struggling to find employment, try to develop special abilities to help you increase your worth.

Your brand speaks to what makes you unique and valuable to a company. In addition to harnessing skills, take advantage of study abroad opportunities. Spending significant time in other countries and cultures helps to expand your world view as well as makes you better equipped to handle any intercultural relationships in the United States. For companies that deal internationally, or work with many foreign born persons, these skills can be valuable.

Also do not overlook internship opportunities or part time jobs. These can help you gain workplace skills, recommendations, and job experience that employees will undoubtedly be looking for. They will want to know that you have succeeded in office environments in the past and that you are capable of meeting deadlines, coordinating on projects, and other day to day office experiences.

A personal brand helps employers know what is unique about a particular candidate, why they should hire them over someone else. It represents all the skills and experiences that the person brings to the table. When job hunting, it is important to develop your personal brand so it is immediately known to potential employers why this candidate would be perfect for the job.


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